esperarte
esperarte
Event-Design Concept
Transforming a factory into a museum for modern art requires one thing above all: time. And what do you do in the meantime? You wait for the art: EsperArte (esperar = wait/arte = art).
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The aim of this independent project was to create a visual and communicative context for the planned 2-year conversion of an old cork factory in the Catalonian town of Sant Feliu de Guíxols into the Thyssen-Bornemisza Museum. The project intended to accompany the construction process with posters and campaigns, drawing attention to the museum itself during the waiting period and creating a degree of anticipation. The target group comprised people from all walks of life: from construction workers and local residents to tourists, art lovers and passers-by. The first exhibition of the museum was to be the actual construction fence used.
Idea, conception and design
This project was not carried out, as at the present time the building of the museum has yet to be started.
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